Privacy Policy

Last updated: May 2026

At Weilai Concept, we are committed to protecting your privacy and handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website or interact with our services.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

Weilai Concept is an ecommerce furniture and home décor retailer operating online through:

https://www.weilaiconcept.com

If you have any questions regarding this Privacy Policy, please contact us at:

Email: info@weilaiconcept.com

2. Information We Collect

We may collect personal and non-personal information including:

Personal Information

• Name

• Billing address

• Shipping address

• Email address

• Phone number

• Payment details (processed securely by third-party providers)

• Order history

• Customer service communications

Non-Personal Information

• IP address

• Browser type

• Device information

• Website usage data

• Cookies and tracking technologies

• Referral sources

• Advertising interaction data

3. How We Use Your Information

We use your information to:

• Process and fulfil orders

• Provide customer support

• Improve our products and website experience

• Personalise content and recommendations

• Send marketing and promotional communications

• Analyse website performance and user behaviour

• Prevent fraud and unauthorised activity

• Manage advertising and social media campaigns

• Publish and organise branded marketing content on platforms such as Pinterest and Meta

4. Shopify Platform

Our store is hosted on Shopify Inc.

Shopify provides the ecommerce platform that allows us to sell our products and services online.

Your data may be stored through Shopify’s secure data storage, databases and general Shopify applications.

For more information, please visit:

https://www.shopify.com/legal/privacy

5. Third-Party Services

We may use trusted third-party services to operate and improve our business, including:

• Shopify

• Google Analytics

• Google Ads

• Pinterest

• Meta (Facebook & Instagram)

• TikTok

• OpenAI

• Klaviyo

• Email marketing providers

• Payment gateways

• Logistics and delivery providers

These providers may collect, process and store information in accordance with their own privacy policies.

6. Pinterest and Social Media Integrations

Our website and marketing systems may integrate with Pinterest and other social media platforms to publish and manage branded content, product imagery and marketing campaigns.

We may use Pinterest APIs and related technologies for:

• content publishing,

• advertising,

• analytics,

• audience engagement,

• and campaign management.

No sensitive customer payment information is shared through these integrations.

7. Cookies and Tracking Technologies

We use cookies, pixels and similar tracking technologies to:

• Understand website usage

• Improve user experience

• Measure advertising performance

• Personalise marketing content

• Remember user preferences

Third-party advertising and analytics partners may also place cookies on your device.

You can manage cookie settings through your browser preferences.

8. Marketing Communications

We may send promotional emails, newsletters and marketing communications if you have subscribed or interacted with our services.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

9. Data Security

We take reasonable technical and organisational measures to protect your personal information against:

• unauthorised access,

• disclosure,

• alteration,

• or destruction.

However, no internet transmission or electronic storage method is completely secure.

10. Data Retention

We retain information only for as long as necessary to:

• fulfil orders,

• comply with legal obligations,

• resolve disputes,

• enforce agreements,

• and operate our business effectively.

11. Your Rights

Depending on your location and applicable laws, you may have rights including:

• Access to your personal information

• Correction of inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Withdraw marketing consent

• Request data portability

To exercise these rights, please contact us at:

info@weilaiconcept.com

12. GDPR Compliance

If you are located within the United Kingdom or European Economic Area (EEA), we process your information in accordance with applicable data protection laws including the UK GDPR and EU GDPR.

13. Children's Privacy

Our services are not directed to individuals under the age of 13.

We do not knowingly collect personal information from children.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies or legal requirements.

Updated versions will be posted on this page with a revised effective date.

15. Contact Information

If you have questions regarding this Privacy Policy or our data practices, please contact:

Weilai Concept

Website:
https://www.weilaiconcept.com

Email:
info@weilaiconcept.com